Why We're Apathetic

Apathetic Is defined as: showing or feeling no interest, enthusiasm, or concern.

In other words, we don't give a single fuck about anything that doesn't serve us.

We've decided nothing matters inherently. Therefore, We get to choose what does.

We are artists, and works of art, ourselves.

Everything you do is an art. Should you do it from the heart.

The Goal

Our goal for this brand is for ALL of you to also think of yourselves as the Motherfucking Masterpieces, you are.

And as such, you should only care about what you, yourself, have decided has value to you, and not what others will tell you to value or care about.

Be Apathetic to the bullshit, and do what you want, because that's all that matters.